DATE OF FAIR
19-23 OCT 2022
İSTANBUL YENİKAPI AVRASYA EXHIBITION CENTER
10:00 - 19:00
Rasyo Fuarcılık & Efeexim FZE Dubai
Colors of the World, Harmonious Unity of Colors...
Our world does the honours to thousands of years of ancient civilizations, riveting cultures, tens of thousands of different historical artifacts that fascinate, extraordinary natural beauties and tastes which are gastronomic wonder.On Oct 19-23, 2022, is the time to explore and introduce all the cities of our world at the same time and in the same place with their most distinctive and riveting aspects in Yenikapi Eurasia Show Center. At Colors of the World Fair; from Asia to Europe, from Africa to America, we set out on a road with full of unique beauties so that all the historical, cultural and natural beauties waiting to be discovered in different geographies of the earth are not remain hidden. With “Colors of the World”, all the cities of the world that you wonder about, meet in Istanbul in where the heart of civilizations beats. Istanbul, which connects the two continents, this time, is connecting the cities that shape world culture and tourism. The world cities will be able to make a serious contribution to the tourism economies of their countries while introducing themselves to the most fun activities with their hidden magnificent natural beauty, historical structures that will take you on a time travel, rare tastes and cultural wealth. Domestic and foreign tourists will experience the magic of discovering brand new and unique destinations at Colors of the World Fair. On 19-23 Oct 2022, we are hosting a harmonious unity of all the colors of the world cities at the Yenikapi Eurasia Show Center in Istanbul...
Colorful Together, Strong Together
To introduce the world cities at the same time and with equal opportunities.
To highlight our tourism values by giving fairgrounds not to companies but to cities.
Bringing up every single city's tourism values to the agenda both within the country and abroad.
To enable local and foreign tourists to create new holiday and tourism destinations.
Converging domestic and foreign tour companies, tourism agencies, accommodation companies, transportation companies on the same point.
Providing pre-planned B2B interview opportunities with the companies participating in the fair.
Moving the facilities provided with the virtual Fair feature to digital media.
3D booths, video displayings and unlimited digital communication opportunities to provide access to everyone.
To be able to convey the opinions of leading experts to the participants through conferences and panels to be organized.
Ability to instantly answer the questions of participants both in the fairground and in the virtual environment through our experts.
Bringing impressive shows into action in the show areas allocated to our cities and presenting these shows to the audience from digital media.
Our Tourism Will Always Be Alive
Eliminating the effects of the recession in tourism after the covid – 19 outbreak.
To be able to keep our country’s tourism alive for 12 months.
Ensuring our cities to be able to brand.
Introducing unknown aspects of every single city’s culture to the world.
Transferring the power of the digital world to our tourism with virtual B2B interviews that will be planned in advance, where we provide infrastructure.
The unknowns of cities are on the world agenda
Our local tourists, who now tend to alternative areas instead of crowded places, will discover the lesser-known destinations of cities at this fair and will have the opportunity to travel and recognize the whole World in one area. Having a pleasant time accompanied by colorful shows, they will be able to receive unlimited information by participating in conferences and panels in which expert speakers take place. They will be able to find answers to their questions by communicating one-to-one with attendants in the booth areas.
They will take the opportunity to get acquainted with the culture and diversity of cities in one fairground. While being able to access the fair comfortably with virtual participation, they can also discover the unique destinations with expert guidance. They will have a more realistic impression of our culture by watching entertaining and different shows. They will witness hundreds of thousands of years of history, a unique mosaic of culture and unique natural beauties.
Istanbul's Heart Will Beat Faster Than Ever
Istanbul, which is the foremost tourist destination in Turkey, ranks among the most popular tourist cities with the highest population due to the variety of its history, monuments and works. It is the endless variety of Istanbul that fascinates its visitors. It is the most correct destination because of the fact that it is the junction point of the continents. Due to the fact that it has been home to many different cultures for thousands of years, it is in common in terms of reaching more people at the fair.
Colors Of The World is in Turkey's Largest Show Center
Euroasia Show and Art Center is the largest show center in Turkey. It was built in 2017 by Istanbul Metropolitan Municipality to contribute to tourism. It is located on an area of 18 thousand 470 M2. It has an indoor area of 11 thousand m2 and a height of 16 meters. It is comfortable to reach from both Asia and Europe. Convenient transportation can be provided by highway, seaway and railway. It has numerous facilities such as restaurants, cafes, technological infrastructure and parking with a capacity of 8 thousand vehicles.
The Colors of the World are Merging
The target audience of our fair, which is expected to sign many firsts, is also quite wide. Our number of visitors is expected to exceed 300.000 with participants from both within the country and from all over the world. The fair will have a broad repercussion in the world with the extensive promotional activities to be carried out.
Our Domestic Target Audience
Visitors who want to get information about regions and cities one by one.
Governmental institutions and organizations
Academic institutions and organizations
Foreign Target Audience
Foreign tourists looking for new destinations
Invited tour operators
Invited travel agents
Invited media organizations and tourism writers
Wherever You Look, We Will Be There
Our fair will be brought to agenda of world beforehand, during and thereafter with it’s 360 communication campaigns.
Traditional Media Channels
National and regional TV channels
Main News Bulletins and Live Broadcasts
International press agencies
Magazines and Newspapers (Press Releases)
Radio Channels (News, Live Broadcasts, Gift Ticket Distribution)
Web Sites (Responsive)
Social Media Ads
Social Media (regular shares from Instagram, Youtube and Facebook channels)
Youtube Live Broadcasts During The Fair
Google Adwords and Display Ads
Instagram Influencer Deals
We're Versatile, and of course Strong in Digital
As the world became digital by leaps and bounds, we did not limit our fair to physical areas and simultaneously carried it to the digital world. In this way, instead of limiting participation to specific countries and regions, we made it open to the whole world. Digital participants will be able to watch the 3D booths and introduction videos prepared by our cities from all around the world at any time, as well as visit the fairground in a virtual way.
Digital participants will be able to instantly see city representatives and start a call by voice or video no sooner than they click on the available ones. Participants will also be able to add information found in cities' digital booths to their baskets and download it to their computers. Thanks to the special software we have prepared, the B2B interviews will be organized before the start of the fair. Which institution, organization or, persons will be interviewed, and what time will be held, will be determined according to this program.
What Is Learned By Having Fun Is Never Forgotten
Each city will be given a certain period of time to introduce their culture in the Showgrounds located at the fairground. During this time, they will be able to perform unlimited impressive shows such as dancing, tasting events, exhibitions, concerts or sporting events.
Participants will be informed through conferences and panels where competent and expert in their field speakers will take to the stage. Questions from both the fairground and digital platforms will be answered instantly here.
We’re Equal and Unique
Cities will have the right to free use of technological devices in their stands and unlimited use of electricity.
The opportunity to hold events on our special stage, which will be established for our cities that want to present visual shows,
The opportunity to hold events on the special culinary stage that will be established for our cities that want to take part in the field of gastronomy,
In the exhibition area, each of our cities will have the opportunity to exhibit its own city-specific sculptures, paintings, designs, etc
They will conduct B2B negotiations with our invited foreign and domestic participants both on the fairground and in a virtual environment.
Special social media shares and advertising banners will be prepared for each city.
The logos of the cities will be found in the promotional materials available at various sections of the fair.
A booth will also be set up in the virtual fairground for each of our cities.